Once your social media strategy is in place, repeat your audit quarterly so you can keep tabs on your performance. This will help you assess your current social media use, what’s working, what’s failing and what can be improved upon. If you already have an established presence on social media, we recommend kicking things off with a social media audit. To really get an idea if your efforts are paying off, focus on things like leads, link clicks and impressions. The metrics you choose to monitor will be influenced by the goals you set however, we recommend that you look beyond vanity metrics like your number of followers. The purpose of a social media strategy is to guide your actions, but it’ll also be a measure by which you determine whether you’re succeeding or failing. Keep it as concise as possible and make sure they’re attainable. These objectives should align with your broader marketing strategy and business goals. The more specific you are, the more effective you’ll be at implementing them. Start by creating a list of social media objectives and goals. A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. The first thing you need to know is exactly what it is. Creating a social media strategy can be daunting. There’s no surprise that this is high on our list of challenges.
#PLATINUM SOCIAL MEDIA HOW TO#
Before you get too discouraged and throw in the towel, take a look at 10 of the most common social media challenges and our tips on how to solve them: 1. But that’s just the nature of social media no two campaigns are created equal. If a campaign doesn’t return the same results, we’re quick to assume that we did something wrong. But while the Internet is littered with success stories, there are still many social media challenges we’re figuring out. Departments like sales, human resources, product development and market research are launching successful campaigns. In fact, social media’s influence runs deeper than customer engagement. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade.
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